12 April
Monday, 12 April 2021 Gold Coast Health & Beauty
Well, we are flattered! Well over a year ago we were the first in Australia to use Hydroxyapatite in toothpaste. We spent a long time on R&D for that to make sure it had low abrasiveness, was the right particle size, had extra oral care ingredients, etc.

We actually don’t mind that there are other brands now catching on as ultimately it will be better for people’s teeth than no remineralizer. And we’re being lumped in with the rich and famous: https://www.news.com.au/finance/small-business/georgia-geminder-daughter-of-forbes-billionaire-on-her-allnatural-toothpaste-brand-gem/news-story/bedd41c232741ed2951e325377e2a7b9.

Please excuse us for self-promotion (but this is Facebook after all!) , but our Moothpaste is priced at $9.90 and we display all our ingredients on our website so you can compare it to alternatives. Speaking of ingredients one you’ll never find in our products including our toothpaste is Phenoxyethanol.

Lastly, when buying toothpaste, it is important to know what the abrasiveness (RDA) number is. If it is too abrasive it can cause gum recession but if it’s not abrasive enough it can lead to plaque build-up. Lastly what is your opinion about “subscription schemes” for things like toothpaste? We don’t do them as people may forget to cancel and be locked in to something they don’t need. But if people like it we can certainly do it. Let us know what you think!
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