AnyForty – Firstly we'll no longer be distributing AnyForty through any wholesale avenues, the only way you ...
Wednesday, 12 October 2016 N/A Clothing
From our next release we're going to be drastically changing how we release our products. The industry has changed a lot in these 8 years we've been trading and we're not scared or embarrassed to admit this year has been incredibly hard financially. Our last collection which dropped in spring, however epic it was kinda messed up our cash flow for a late summer release, creating a huge 15 artist collection in today's retail climate was just too ambitious. While we were creating we had stockists drop us, then some went bust, and some had cash flow issues of their own. Just covering costs of that release was a huge battle. We're glad we did it, and it's hands down our favourite range yet, but we've had to take a step back since, asses what we do and how we can do it better for you guys. So from our new @vanila_lab created capsule collection which drops in a few weeks we'll now be doing things differently!! Their are a few huge changes that we're about to roll out this autumn. Firstly we'll no longer be distributing AnyForty through any wholesale avenues, the only way you can buy AnyForty will be direct from our website, because of this, we're able to reduce our retail price back slightly as well as offering free UK shipping. Secondly we'll no longer be releasing large collections, from here on out every other month we'll release smaller, tight, themed collections, comprising of a few designs split over multiple products and colourways. Thirdly, everything we make moving forward is now going to be super limited at only 50 pieces per design ever produced and lastly we're improving what you guys receive when you order, from now on with every release we'll be producing matching, exclusive stickers and one other item which changes each collection, could be an enamel pin, could be exclusive art cards, could be a keyring that you'll get free with your order. We really want to combat this horrible climate of never ending discounts and sales by further increasing the value of what you guys are getting for your money. Big changes are on the horizon, we want to thank everyone for your continued support, no matter how big or small, we couldn't do any of this without you all!
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