Now, if you read the opening couple of paragraphs, you'll catch the drift pretty quickly. The summary: an experience riddled with deception, inconvenience and anxiety. So, are you surprised?
The fact that Joyce describes her experience "as enjoyable as chewing glass for breakfast OR root canal with no pain killer" paints a picture of her having a really awesome time ... NOT!
And after reading and then some team discussion this morning, we felt compelled to share this article, and at the same time pop our heads up and say "Yep, we get it".
It is a big part of the reason why Carzoos has been created in the first place.
What we can say for sure (from our own research, Australia-wide) is that customer's experience high levels of anxiety when visiting a car dealership - female & male. According to our study however, females seem to over-index when it comes to feelings of distrust of used car salespeople, and general discomfort with the overall whole car shopping process.
Now this isn't to say all people that work in automotive are dodgy. Not at all. Unfortunately though, these opinions and beliefs are heavily influenced by a century old traditional business model (e.g. salespeople getting paid only when you buy a car) and the horror stories your friends share at the dinner party or on the weekend at kids sport.
More worrying however is this. The results of an independent research study conducted by a couple of economists out of Chicago suggested women car buyers - despite making up 54% of all US buyers, and whom influence 84% of all car sales in America - were quoted by used car dealers’ higher prices than to a similar group of men, on a like-for-like basis. Now, we'd like to hope this doesn't happen here in Australia.
But it does beg the question ... is there a better way to shop for a car?
And so it is stories and reports like these that give us that warm fuzzy feeling inside knowing we can help create a better alternative for EVERYONE ... male, female, young, old etc. This is how ...
Carzoos has been created to flip the model. Give the power back to the people you might say. No pressure, full transparency.
Reading Joyce's feedback, here is how we roll at Carzoos in comparison:
NO HAGGLING ... EVER!
All Carzoos cars come with an already discounted no-haggle fixed price. Vehicle pricing is controlled by smart, algorithm-based technology, factoring in marketplace dynamics. So, no human intervention is even plausible. Cars are ALWAYS priced fairly and on average will save our customers ~$1,100 vs the traditional model.
All our cars are as described. And to ensure our stock is of certain standards, they are all under 6 yrs of age, have travelled less then 100,000 km's and are subject to passing a Carzoos certified inspection. We even thrown in a 7-day money-back guarantee. If you don't love you car, you can just hand it back.
FREE, FREE, FREE.
All Carzoos cars come with a free 175,000km warranty, free 24/7 roadside assistance, and free ...wait for it ... 12 months’ comprehensive motor insurance (that's $$ in your pocket right there people).
YES, WE EMPLOY FEMALES !!!!
Whaaaaat the yanks are saying right now. And guess what ... they are awesome! In fact, females make up a majority of our team. That might just be an industry first.
☠NO MORE DODGY CAR YARDS.
Think about how appealing it is driving around from car yard to car yard on your weekend off in 30-degree heat haggling with car dealer after car dealer. YAY! ... said nobody. Now consider sitting in an air conditioned, apple-esq looking retail at your local Westfield, sipping on a freshly made coffee, searching stock from your very own dedicated iPad.
...and that is just the start.
So, if you’re thinking of buying a used car anytime soon, do your research, empower yourself with information, and if you really want to experience the new way of buying then we'd love to help. We are online at carzoos.com.au and so far we have two retail stores open at Westfield Garden City and Westfield.
If you got this far ... big thanks for your attention. Have a great day.
ps - lastly, we'd love your help to get the word out there. Please LIKE or SHARE if this was useful information. All help much appreciated xx