The year was 1976. Malcolm Fraser was just settling into the prime minister’s chair after Gough Whitlam's dismissal, Greg Chapell had become the Australian Cricket Captain, Hawthorn took out the VFL grand final, Manly-Warringah triumphed in the NSWRFL AND the first Ugly Stik rolled off the Howell process machine. 2016 marks the 40th birthday of the Ugly Stik by Shakespeare.
Ugly Stik has stood the test of time and become Australia’s most trusted name in fishing rods.
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Ugly Stik – Getting Ugly since 1976